{"id":379,"date":"2024-01-22T11:32:43","date_gmt":"2024-01-22T10:32:43","guid":{"rendered":"https:\/\/histogram.cz\/?page_id=379"},"modified":"2024-05-01T21:35:02","modified_gmt":"2024-05-01T20:35:02","slug":"socialni-site-online-obsah","status":"publish","type":"page","link":"https:\/\/histogram.cz\/sluzby\/socialni-site-online-obsah\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00edt\u011b a online obsah"},"content":{"rendered":"\n
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Vy podnik\u00e1te<\/mark> a my o tom \u0159\u00edk\u00e1me<\/mark> va\u0161im z\u00e1kazn\u00edk\u016fm<\/h1>\n<\/div>\n\n\n\n

M\u00e1te pr\u00e1ce nad hlavu? A je\u0161t\u011b pot\u0159ebujete z\u00e1kazn\u00edk\u016fm sd\u011blovat, na \u010dem pr\u00e1v\u011b pracujete? P\u0159iprav\u00edme pro v\u00e1s komunika\u010dn\u00ed pl\u00e1n nejen na soci\u00e1ln\u00ed s\u00edt\u011b. Strategii komunikace p\u0159ipravujeme pro ka\u017ed\u00e9ho individu\u00e1ln\u011b.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Obsah a strategie pro soci\u00e1ln\u00ed s\u00edt\u011b<\/h4>\n\n\n\n

Bez soci\u00e1ln\u00edch s\u00edt\u00ed u\u017e to dnes t\u00e9m\u011b\u0159 nejde. Je to prvn\u00ed m\u00edsto, kde se v\u00e1s z\u00e1kazn\u00edk bude pt\u00e1t, kde si v\u00e1\u0161 z\u00e1kazn\u00edk bude st\u011b\u017eovat. A proto se mus\u00edte p\u0159ipravit na v\u0161echno. V Histogramu v\u011b\u0159\u00edme, \u017ee nejlep\u0161\u00ed je budovat p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b dobrou pov\u011bst zna\u010dky. Porad\u00edme v\u00e1m ale i s nastaven\u00edm reklamn\u00edch kampan\u00ed. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Blog a newslettery<\/h4>\n\n\n\n

Je\u0161t\u011b nem\u00e1te na va\u0161em eshopu blog? Nepos\u00edl\u00e1te newslettery? Tak to zbyte\u010dn\u011b p\u0159ih\u00e1z\u00edte o konverze. Seznam va\u0161ich z\u00e1kazn\u00edk\u016f je toti\u017e ten nejcenn\u011bj\u0161\u00ed kontaktn\u00ed list, kter\u00fd budete m\u00edt a je \u0161koda ho nevyu\u017e\u00edt. A pokud si chcete polep\u0161it u Googlu nebo u nov\u00fdch z\u00e1kazn\u00edk\u016f, je obsah na blogu skv\u011bl\u00fdm n\u00e1strojem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Napoj\u00edte jednodu\u0161e p\u0159es API k v\u00e1m<\/h4>\n\n\n\n

Nemus\u00edte vym\u00fd\u0161let nov\u00fd syst\u00e9m pro blog nebo pro rozes\u00edl\u00e1n\u00ed newsletteru. M\u00e1me pro va\u0161e program\u00e1tory p\u0159ipravenou API dokumentaci. Nemus\u00edte n\u00e1m tak d\u00e1vat p\u0159\u00edstup do va\u0161eho syst\u00e9mu, data v\u00e1m budeme pos\u00edlat.<\/p>\n\n\n\n

API dokumentace<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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M\u00e1te specifick\u00fd po\u017eadavek na online obsah?<\/h4>\n\n\n\n

Sami dob\u0159e v\u00edme, \u017ee ka\u017ed\u00e1 firma, ka\u017ed\u00fd podnikatel pot\u0159ebuje komunikovat v online prost\u0159ed\u00ed \u00fapln\u011b jinak. Pokud m\u00e1te specifick\u00e9 po\u017eadavky, je nejjednodu\u0161\u0161\u00ed se n\u00e1m ozvat.<\/p>\n\n\n\n

P\u0159iprav\u00edme pro v\u00e1s nab\u00eddku na m\u00edru va\u0161im po\u017eadavk\u016fm. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\nNapsat do produkce<\/span><\/a>\n\n\n\nCen\u00edk<\/span><\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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3 kroky k dobr\u00fdm s\u00edt\u00edm<\/h2>\n\n\n\n
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1<\/p>\n<\/div>\n\n\n\n

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Ke komu va\u0161e zna\u010dka promlouv\u00e1?<\/h4>\n\n\n\n

Vyjasn\u00edme si, jakou soci\u00e1ln\u00ed s\u00edt\u00ed oslovujete jakou c\u00edlovou skupinu. Na Facebooku budete hledat star\u0161\u00ed z\u00e1kazn\u00edky, na Instagramu zase n\u00e1ro\u010dn\u011bj\u0161\u00ed z\u00e1kazn\u00edky a p\u0159es Snapchat mlad\u00e9 impulzivn\u00ed nakupuj\u00edc\u00ed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2<\/p>\n<\/div>\n\n\n\n

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Co chcete u\u017eivatel\u016fm sd\u011blit?<\/h4>\n\n\n\n

\u0158\u00edk\u00e1 se, \u017ee s\u00edt\u011b snesou v\u0161echno. Ale nen\u00ed tomu tak. Z\u00e1kazn\u00edk je na s\u00edt\u00edch mnohem citliv\u011bj\u0161\u00ed ne\u017e v p\u0159\u00edm\u00e9 e-mailov\u00e9 komunikaci. Nav\u00edc na s\u00edt\u00edch se v\u0161echno \u0161\u00ed\u0159\u00ed rychleji.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/p>\n<\/div>\n\n\n\n

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Co je c\u00edlem?<\/h4>\n\n\n\n

Mus\u00edme si \u0159\u00edct, co chcete, aby v\u00e1m soci\u00e1ln\u00ed s\u00edt\u011b (blog nebo newsletter) p\u0159inesly. Na konverze z jednotliv\u00fdch p\u0159\u00edsp\u011bvk\u016f moc nes\u00e1zejte. Bu\u010fte ale dlouhodob\u011b na o\u010d\u00edch a budujte pov\u011bdom\u00ed o zna\u010dce.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Pt\u00e1te se: kolik v\u00e1s bude spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed st\u00e1t?
My odpov\u00edd\u00e1me ot\u00e1zkou: kolik u\u0161et\u0159\u00edte sv\u00e9ho \u010dasu, kter\u00fd jinak mus\u00edte v\u011bnovat na p\u0159\u00edpravu obsahu pro soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n<\/div>\n\n\n\n

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od<\/p>\n\n\n\n

14.000 K\u010d<\/p>\n\n\n\n

m\u011bs\u00edc<\/p>\n<\/div>\n\n\n\n

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Spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed<\/h4>\n\n\n\n

Z\u00e1kladn\u00ed bal\u00ed\u010dek v\u00fdroby obsahu a spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed pro men\u0161\u00ed a st\u0159edn\u00ed podniky.<\/p>\n<\/div>\n\n\n\n

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Poptat spr\u00e1vu s\u00edt\u00ed<\/a><\/div>\n<\/div>\n\n\n\n
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\u2713<\/strong><\/p>\n\n\n\n

Svat\u00e1 trojice Facebook + Instagram + X*<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

8 p\u0159\u00edsp\u011bvk\u016f<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

Grafika na m\u00edru<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

Statistiky<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

Spr\u00e1va kampan\u00ed (bez kreditu)<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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od<\/p>\n\n\n\n

46.000 K\u010d<\/p>\n\n\n\n

m\u011bs\u00edc<\/p>\n<\/div>\n\n\n\n

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Spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed<\/h4>\n\n\n\n

Pokro\u010dil\u00fd bal\u00ed\u010dek pro v\u00fdrobu obsahu a spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed. Dedikovan\u00fd pracovn\u00edk pouze pro v\u00e1s.<\/p>\n<\/div>\n\n\n\n

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Poptat dlouhodobou spolupr\u00e1ci<\/a><\/div>\n<\/div>\n\n\n\n
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\u2713<\/strong><\/p>\n\n\n\n

Soci\u00e1ln\u00ed s\u00edt\u011b dle po\u017eadavku (Fb, Ig, X, Yt, Ln, Tt…)<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

3 p\u0159\u00edsp\u011bvky t\u00fddn\u011b, stories ka\u017ed\u00fd den<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

Grafika na m\u00edru a community management<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

Pokro\u010dil\u00e9 statistiky a spr\u00e1va reklamn\u00edch kampan\u00ed<\/p>\n<\/div>\n\n\n\n

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\u2713<\/strong><\/p>\n\n\n\n

Dlouhodob\u00e1 spolupr\u00e1ce<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

*X lze vym\u011bnit za jinou s\u00ed\u0165 dle domluvy. Cena je orienta\u010dn\u00ed, nez\u00e1vazn\u00e1 a bez DPH 21 %. Zm\u011bny jsou vyhrazeny.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Obsah a strategie pro soci\u00e1ln\u00ed s\u00edt\u011b Bez soci\u00e1ln\u00edch s\u00edt\u00ed u\u017e to dnes t\u00e9m\u011b\u0159 nejde. Je to prvn\u00ed m\u00edsto, kde se v\u00e1s z\u00e1kazn\u00edk bude pt\u00e1t, kde si v\u00e1\u0161 z\u00e1kazn\u00edk bude st\u011b\u017eovat. A proto se mus\u00edte p\u0159ipravit na v\u0161echno. V Histogramu v\u011b\u0159\u00edme, \u017ee nejlep\u0161\u00ed je budovat p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b dobrou pov\u011bst zna\u010dky. Porad\u00edme v\u00e1m ale i s nastaven\u00edm reklamn\u00edch kampan\u00ed. Blog a newslettery […]<\/p>\n","protected":false},"author":1,"featured_media":380,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"yoast_head":"\nSpr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed a online obsah od Histogramu<\/title>\n<meta name=\"description\" content=\"P\u0159iprav\u00edme v\u00e1m obsah pro soci\u00e1ln\u00ed s\u00edt\u011b, blog i newsletter. S n\u00e1mi u\u0161et\u0159\u00edte \u010das. 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